After a distinguished career as an artist and Hallmark illustrator, Suzanne Cruise founded Cruise Creative in 1990. It didn’t take long for her agency to become one of the leaders in the world of art licensing, representing top-selling artists across many styles and product categories. Artists and manufacturers alike recognize Suzanne’s ability to craft win-win relationships built on a foundation of experience, trust, and a unique understanding of what makes for a creative and commercial success.
“Suzanne understands the importance of matching the right artist to the right licensee,” says Susan January, Vice President of Leanin’ Tree, Inc. “She has a vested interest in making sure she understands our needs, and she’s honest in providing art direction. That’s important to us so that we have the best product for our retailers. In short, we have a lot of confidence in her abilities.”
This combination of experience and reputation, along with her vast network of contacts, has made Suzanne a popular featured speaker at Surtex, SCBWI, and other top industry trade shows and events. Suzanne happily obliges, seeing it as her way of giving back to the creative community of artists and licensees that she loves being a part of. Says Suzanne, “I can’t imagine doing anything else.”
Suzanne Cruise Creative Services has enlisted the expertise of Jim Bradshaw, who has extensive licensing and brand development experience working with individual artists and art groups. His firm Bradshaw Sales and Marketing brings over 30 years of experience in building and leveraging branded product.
Bradshaw, former president of Hallmark Cards Canada, has worked on sales and marketing projects with clients that include Thomas Kinkade Group, Peter Max/Via Max, Saltbox NYC Handbags, Laura Ashley and Julia Cairns Fabric Handbag Collections, Dreamlight Candles/Home Decor, Karen Rossi Studios, and Brushstrokes Art.
SCCS looks forward to working closely with Jim to further enhance licensing and brand development opportunities for our artists.